In the fast-paced world of retail, staying ahead in recruitment is essential. As we enter 2024, the retail hiring landscape is rapidly changing, requiring fresh approaches to attract and retain the best talent. Are you staying ahead of trends? Below, we’ve provided helpful information about top recruitment tricks and additional content and reading for you to enjoy.
Utilizing Social Media for Retail Recruitment
Social media is no longer just a platform for personal use—it has become a powerful tool for recruitment. Analysis by JobGet shows that nearly 60% of job seekers use their phones to search for jobs, highlighting the importance of leveraging social media in recruitment. Platforms like TikTok and Instagram can be effective for showcasing your company culture, job opportunities, and success stories. Engaging content, such as behind-the-scenes glimpses and employee testimonials, can humanize your brand and attract top talent.
SHRM has more on this topic for you to read here.
Gamification for Skills-Based Hiring
Skills-based hiring is gaining popularity, offering a more efficient way to identify qualified candidates. By gamifying the recruitment process, you can make it more interactive and enjoyable for candidates. Create challenges that assess relevant skills for the retail industry, providing a fun and accurate way to evaluate candidates.
Data from Deloitte to support these findings can be found here!
Harnessing AI in Retail Recruiting
AI tools like ChatGPT can revolutionize your recruitment process. These tools can analyze resumes, identify key skills, and match candidates to specific roles, saving time and ensuring a more objective evaluation. With 65% of recruiters already using AI in their hiring processes, incorporating AI into your recruitment strategy can give you a competitive edge.
Check out what Forbes has to say on the topic here.
Employee Referral Programs with Incentives
Your current employees can be your best recruitment ambassadors. Implementing a robust employee referral program with enticing incentives can encourage your team to actively participate in the recruitment process. This attracts candidates who align with your company culture and reduces recruitment costs. Research shows that candidates hired through employee referrals are 40% more likely to remain after one year.
Keep it Simple
A staggering 92% of applicants fail to complete their job applications, significantly increasing your cost per applicant while missing out on a wide pool of applicants that could be the perfect fit for your open roles. These candidates gravitate towards companies that offer quick, mobile-optimized, with fewer clicks and shorter forms required. Try simplifying your application process to keep candidates on the hook by removing redundant information and assessments, optimizing your application process for mobile applications, or switching to “Easy Apply.”
SHRM has lots to say on this here.
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